H&M announced back in April 2012 that it would launch a luxury brand called “& Other Stories” this year. The store would offer women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story.
& Other Stories has confirmed today via its tumblr that it will open stores this spring in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. An online store will also open on stories.com in Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and United Kingdom.
We don’t know the specifics of the launch date yet but in the mean time, you can get a peek of the first collection via a series of YouTube clips on stories.com.
Are you as excited about this upcoming launch as I am?