in the news: where australia shines
September 28, 2010 in news
From the people who brought you the best job in the world comes the first new brand for Australia’s sunshine state in over a decade – Queensland, Where Australia Shines.
In the interests of full disclosure, I should reveal that Tourism Queensland hands me my pay check – but that doesn’t mean I don’t genuinely think it’s a great new brand because I really do. I know my colleagues put a lot of work into this concept and I think it has really paid off because the below clip makes me want to grab my friends and run along a beautiful beach – and I don’t even really like the beach!
We’ve already established I might be a little biased so what do you think? Does it make you want to have your own shining holiday in Queensland?
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