September 28, 2010 in news
From the people who brought you the best job in the world comes the first new brand for Australia’s sunshine state in over a decade – Queensland, Where Australia Shines.
In the interests of full disclosure, I should reveal that Tourism Queensland hands me my pay check – but that doesn’t mean I don’t genuinely think it’s a great new brand because I really do. I know my colleagues put a lot of work into this concept and I think it has really paid off because the below clip makes me want to grab my friends and run along a beautiful beach – and I don’t even really like the beach!
We’ve already established I might be a little biased so what do you think? Does it make you want to have your own shining holiday in Queensland?