behold bhldn

Just in time for Valentine’s Day (State-side, at least), Urban Outfitters has launched a sister store for Anthropologie, specialising in weddings.

BHLDN’s online store went live today, and their first bricks-and-mortar store will open later this year in the south of the US.

If you’re a bride-to-be (and especially a non-traditional one), BHLDN has everything you could need for your perfect big day. Right now, there’s a fantastic selection of gowns, shoes, lingerie, shoes and accessories. In coming months, there will also be everything you need for the perfect reception.

If you’re not heading down the aisle, there’s still plenty for you – especially in the shoe section. I’m lusting for the Elopement Pumps ($340), the Moonlight Peep Toes ($300) and the Flouncy Peep Toes ($190).

As mentioned last week, there’s also a fabulous range of dresses for non-brides. Now that I can see the full range, I love the Gin Fizz Shift ($450), the Beribboned Dress ($200) and the Origami Pleated Dress ($260).

For the moment, BHLDN only ships to the US and Canada but fingers crossed they follow Anthropologie and Urban Outfitters to expand further abroad.

Head over to Anthroholic for more inside knowledge from Kim.

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4 thoughts on “behold bhldn”

  • I had a glimpse of it this morning – there are some very pretty things, and some things i’m not sure about. Ohh..shame they don’t deliver to oz yet. Or maybe that’s actually a good thing!! for my wallet’s sake 🙂

  • I am in love with the Burnished Organza Gown, especially the bodice with the sequinned bust! I think it would suit someone like me who’s somewhat pale and not 100% convinced that all white will look as ethereal as it always does on the models. I’d wear it with the Magnolia frame headband (in lieu of a traditional veil) and keep jewellery minimal and simple. Thoughts??


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