in the news: daft punk does coke

March 17, 2011 in news by Lauren

I know your first thought when you read the title was probably a little more illicit than the truth – Daft Punk has teamed up with Coca-Cola for the 2011 edition of Coke Club.

Last year, we saw Karl Lagerfeld’s stylish take on the contour bottle and Daft Punk’s version is also quite elegant, if a little plain.

The silver and gold aluminum bottles are inspired by the band’s helmets and come in a club-appropriate collector box (see photo). The set will be available from Monday at Colette for €52.

Coca-Cola has also announced that an exclusive item that will be unveiled during May on daftcoke.com, with an online contest organised to win this object – if you’re a fan of the band, I’d keep an eye on the site!

P.S. Happy St Patrick’s Day to our Irish (and a wee bit Irish) readers!

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