in the news: emmanuelle alt’s déjà vu

Vogue Paris has released a preview of Emmanuelle Alt’s first cover as Editrice-in-Chief, after Carine Roitford left at the end of January.

The cover itself is beautiful. Gisele Bundchen was photographed in St Barth’s looking spring fresh in eyeletted Dolce and Gabannna, embracing the 70s revival trend in a modern way.

However that dress looks a little familiar, doesn’t it?

That’s because it’s already been featured on not one, but two international Vogue covers. Britt Maren is wearing it on the current April issue of Vogue Germany, while Constance Jablonski wore it for Vogue Espana back in February. Eek!

Hopefully it won’t be another situation like last year’s gold Balmain (seven covers) or Miu Miu (four covers and numerous fashion spreads) – at least Anne Hathaway hasn’t worn it yet!

I guess we can safely assume Alt has an eye for trends – and it will be interesting to check out the rest of the magazine when it hits stores on 25 March.

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