in the news: lagerfeld and bilson for magnum
We first heard rumours a few months ago that Kaiser Karl was teaming up with Rachel Bilson to create a series of short films promoting Magnum ice creams and now we can finally see them for ourselves.
Firstly, can I deviate for a moment to comment on how crazy it is that how friends in the US haven’t already been exposed to the joy that is Magnum. It’s chocolate, it’s ice cream, it’s delicious – but until now, it wasn’t available State-side. Seriously. I mean, here in Switzerland, even McDonald’s already offers the Magnum McFlurry!
But back to the films. There are three in total – one featuring a ballerina who needs her ice cream fix, one featuring an art student who needs her ice cream fix, and one featuring a model who (you guessed it) needs her ice cream fix.
The films premiered at the Tribecca Film Festival in New York on Thursday night. I’m not sure what I was expecting – perhaps that Lagerfeld’s creative genius would make me feel like I was really watching a short film instead of just an ad for ice cream – but I was left a little cold (excuse the pun).
What do you think?