perfume wars: emma watson for lancôme trésor midnight rose

It must be the week for new perfume campaigns because after speculating several months ago that Emma Watson’s new assignment for Lancôme was perfume-related, the Trésor Midnight Rose film has finally landed.

This new fragrance from Lancôme is a direct competitor against Chanel’s Coco Mademoiselle (with its campaign starring Keira Knightley) and Miss Dior (which features Natalie Portman in its campaign).

According to Catwalk Queen, Ms Watson said “what I love about this story that we put together is that it’s almost fate, like chance, that brings the two of them together… you never know what’s going to be around the corner. That’s what we wanted to get across in the fragrance: that life is magical with little surprises.”

It seems the girl just can’t escape the magic! Check out the film below and then let me know… do you prefer the campaign for Coco Mademoiselle, Miss Dior or Trésor Midnight Rose?

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