in the news: h&m conscious glamour collection

Remember a couple of months ago when Michelle Williams turned up on the BAFTAs red carpet wearing (shock, horror) H&M? Well, it turns out her outfit actually comes from the retailer’s new Exclusive Glamour Conscious Collection. That’s right – red carpet just got affordable!

I’m really excited by this announcement. As you may remember from last week’s Downton Abbey fashion inspiration post, I have been lamenting the lack of opportunities to dress up in modern society but if even H&M is on the glamour train, I can only conclude that formalwear is making a comeback!

The collection is part of H&M’s conscious line, meaning all the pieces are made from more sustainable materials such as organic cotton and hemp as well as recycled polyester.

Items range in price from €24.95 for tuxedo shorts (as worn by Amanda Seyfried) to €299 for a limited edition cotton/silk gown (above centre).

H&M’s Exclusive Glamour Conscious Collection will be available from 12 April in approximately 100 stores worldwide. Select looks will also be available online.

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