in the news: how sarah burton kept the royal wedding dress a secret

A year ago, the best kept secret in fashion was the name of the royal wedding dress designer. Everyone had their suspicions but nobody knew for sure.

On the big day, Kate Middleton stepped out of the car to reveal that after months of speculation, the designer was indeed Sarah Burton for Alexander McQueen.

Some details on how the secret stayed secret have come to light courtesy of Vogue’s International Editor at Large, Hamish Bowles.

Apparently Burton, being the sneaky squirrel she is, decided that the best way to hide the production of the wedding dress was to design an entire collection of bridal-esque gowns i.e. McQueen’s Fall/Winter 2011 collection. By doing so, she could order countless metres of white fabric and lace without raising suspicion.

Burton also was able to look Anna Wintour in the eye and say “I am not designing the dress.” That meant Anna was going around telling everyone that Burton wasn’t the designer. And if Anna’s saying it, it must be true, right?

Perhaps MI6 should pay Burton a recruiting visit – she seems to be just as well suited to being a spy as a designer!

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