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Super Bowl Sunday is almost here but some of the ads that will air during the televised coverage have already been released – and they’re great!
It was a toss up between a couple of the car ads for me, with VW’s Star Wars The Bark Side and The Dog Strikes Back coming in a close second, but I think the best of the bunch is Audi’s Vampire Party (below). If you want to watch more of the ads, the Washington Post has a good selection.
This new fragrance from Lancôme is a direct competitor against Chanel’s Coco Mademoiselle (with its campaign starring Keira Knightley) and Miss Dior (which features Natalie Portman in its campaign).
According to Catwalk Queen, Ms Watson said “what I love about this story that we put together is that it’s almost fate, like chance, that brings the two of them together… you never know what’s going to be around the corner. That’s what we wanted to get across in the fragrance: that life is magical with little surprises.”
It seems the girl just can’t escape the magic! Check out the film below and then let me know… do you prefer the campaign for Coco Mademoiselle, Miss Dior or Trésor Midnight Rose?
J’Adore is targeted at the 30-somethings market and the ad is more sophisticated and less flirtatious than its younger sister, Miss Dior (or its younger rival by Chanel, Coco Mademoiselle). The campaign suggests it’s not about luring in men, but rather empowerment.
The short film stars Charlize Theron (J’Adore’s face for a few years now) and features a soundtrack by The Gossip. It was filmed at Chateau de Versailles in the Galerie des Glaces – and what a beautiful room it is. I also love Charlize’s dress, which makes her look like an oversized version of the perfume bottle.
Check it out below and let me know your thoughts. (Thanks to Lindsay at soyvanillalatte for the tip!)
We first heard rumours a few months ago that Kaiser Karl was teaming up with Rachel Bilson to create a series of short films promoting Magnum ice creams and now we can finally see them for ourselves.
Firstly, can I deviate for a moment to comment on how crazy it is that how friends in the US haven’t already been exposed to the joy that is Magnum. It’s chocolate, it’s ice cream, it’s delicious – but until now, it wasn’t available State-side. Seriously. I mean, here in Switzerland, even McDonald’s already offers the Magnum McFlurry!
But back to the films. There are three in total – one featuring a ballerina who needs her ice cream fix, one featuring an art student who needs her ice cream fix, and one featuring a model who (you guessed it) needs her ice cream fix.
The films premiered at the Tribecca Film Festival in New York on Thursday night. I’m not sure what I was expecting – perhaps that Lagerfeld’s creative genius would make me feel like I was really watching a short film instead of just an ad for ice cream – but I was left a little cold (excuse the pun).