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Friday at last! Is it just me or did this week drag on forever?
Let’s kick off the weekend by looking at the gorgeous new collection of clothing by Dior, as worn by Daria Strokus, Melissa Stasiuk and Xiao Wen Ju in La Galeries Des Glaces at Château de Versailles (against a soundtrack of Depeche Mode). Divine!
J’Adore is targeted at the 30-somethings market and the ad is more sophisticated and less flirtatious than its younger sister, Miss Dior (or its younger rival by Chanel, Coco Mademoiselle). The campaign suggests it’s not about luring in men, but rather empowerment.
The short film stars Charlize Theron (J’Adore’s face for a few years now) and features a soundtrack by The Gossip. It was filmed at Chateau de Versailles in the Galerie des Glaces – and what a beautiful room it is. I also love Charlize’s dress, which makes her look like an oversized version of the perfume bottle.
Check it out below and let me know your thoughts. (Thanks to Lindsay at soyvanillalatte for the tip!)
Dior and Chanel are two of the most well-known and famous French couture houses. Both also make a significant portion of their profit on perfume sales (because, let’s face it, that’s pretty much all most of us can afford to buy!)
It makes sense then that both brands would attempt to lure in the “mademoiselle market” by each marketing a perfume specifically at the demographic.
One brand ambassador is an Oscar winner, the other has been Oscar nominated. Both portray an air of confidence and effortless beauty. One was even the other’s decoy in The Phantom Menace (true story!)
Natalie Portman’s Miss Dior Cherie ad has been on television here for a couple of weeks and I’m quite a fan. If you haven’t seen it yet, you can check it out below.
Keira Knightley’s Coco Mademoiselle ad campaign will launch on 1 April but pictured is a sneak peak (head over to Elle Espana for more photos).
Both campaigns are classy and a little cheeky but here’s the million dollar question – which perfume would you choose based on the ads?
Paris Fashion Week kicked off today and while it’s still about 500km away from me, I feel much more connected being in the same continent!
Already there are some big stories, with headlines mostly consumed with news that John Galliano was sacked by Dior last night over his racist rant during Milan Fashion Week.
In more upbeat news, Lady Gaga has confirmed she will make her runway debut tonight for Thierry Mugler. Nobody seems particularly surprised by the news, given designer Nicola Formichetti has been Gaga’s stylist for a while but it will be interesting to see what she wears when she struts her stuff.
If you’d like to see Gaga on the catwalk, the Theirry Mulger show will stream live on the brand’s Facebook page at 9pm Paris time tonight (7am Sydney time, 3pm EST).