I’m a big fan of the trench coat (I’m inseparable from the Two Paths Trench I bought earlier this year from Anthropologie) and London Fog is one of the classic trench brands.

You may remember the brand featured in Mad Men a couple of seasons ago (when Don came up with the line “Limit Your Exposure” to also convince Sal to hide his homosexuality) and London Fog is continuing to ride on the success of the show by appointing the glamorous Christina Hendricks (who plays Joan on the show) as its new celebrity spokesmodel.

Hendricks stars in the fall ad campaign, following in the footsteps of Gisele Bundchen, Eva Longoria Parker and Tony Parker.

However it seems her famous curves didn’t quite make it in tact to the final copy – Jezebel shows the difference between the original shots and the photoshopped finals here.

After British politician Lynne Featherstone pronounced earlier this month that Hendricks was the perfect body role model, it’s a shame London Fog still felt they needed to trim down her hips.