Brit fashion house Burberry Prosum is embracing the digital age for its Menswear Spring Summer 2011 collection.
Burberry’s Christopher Bailey has organised exclusive tracks and video for fans to download from artists including The Ramones and Misty. The thinking is that it will give online users an idea of Bailey’s musical inspiration.
A 20-minute exclusive video will also run on live.burberry.com before today’s Burberry Prorsum menwear show in Milan, after which the show will be streamed live.
During the show you can comment on your favourite (or least favourite) looks via Twitter or Facebook. See wwd.com for the full story.
Personally, I’m not a big fan of Burberry’s menswear but I might tune in just to find out where Christopher Bailey finds his creative genius.