After the success of Jason Wu’s collection for Target earlier this year, the designer has decided to launch a contemporary line called Miss Wu.

The ready-to-wear collection will be created in collaboration with US department store Nordstrom, which has a one-year exclusive on the new brand for the first year. A global launch is expected after the exclusive ends.

“Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” Wu told WWD. “I always see Jason Wu as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.”

The 40-piece Mod-inspired collection will be available in Nordstrom from January, with prices starting at $195.

What do you think about the new Miss Wu line?